🔑 Key Takeaways
- Shopee Indonesia and the Indonesian Ministry of Trade are actively strengthening the Local Product Acceleration Program to boost MSME competitiveness globally in 2026.
- This initiative focuses on enhancing export capabilities, digital market access, and financial and logistical literacy for MSMEs across Indonesia.
- With an ambitious target of 5 million MSMEs 'upgrading' to export status by the end of 2026, the program is expected to significantly increase MSMEs' contribution to national GDP and expand local product reach into international markets.
JAKARTA, July 18, 2026 — The strategic collaboration between Shopee Indonesia and the Ministry of Trade of the Republic of Indonesia (Kemendag RI) through the Local Product Acceleration Program continues to show positive momentum. Designed to substantially enhance the competitiveness of Indonesian Micro, Small, and Medium Enterprises (MSMEs) in the global market, the program is now in an expansion phase with an ambitious target: to help 5 million MSMEs penetrate export markets by the end of 2026.
Boosting MSME Global Competitiveness
The Local Product Acceleration Program is more than just an ordinary initiative; it's an integrated ecosystem that equips MSMEs with essential capabilities. Since its launch and continuous development, the program has focused on three main pillars: product quality improvement, digital marketing optimization, and export access facilitation. MSME entrepreneurs receive in-depth training on product standardization, international certification, branding strategies, and the use of export features on the Shopee platform.
“We understand that the potential of Indonesian MSMEs is immense, but often hindered by limited knowledge and access. Through this program, we aim to ensure MSMEs have sufficient tools and knowledge to compete, even in global markets,” stated Mrs. Kartika Dewi, Director General of Domestic Trade at the Ministry of Trade of Indonesia, during a recent webinar session. She added that synergy with platforms like Shopee is vital in democratizing access to broader markets.
Economic Impact and 2026 Projections
Early 2026 data indicates that MSMEs participating in the program have successfully recorded an average annual export volume increase of up to 20%. The contribution of MSMEs to the national Gross Domestic Product (GDP) is projected to reach 65% by the end of 2026, with the MSME export sector being one of its primary drivers.
Mr. Adi Wibowo, CEO of Shopee Indonesia, reaffirmed his company's commitment. “In 2026, we aim to add millions of new MSMEs to the program who will successfully penetrate international markets. We don't just provide a platform; we guide them from upstream to downstream, from product curation to cross-border logistics. As a result, we're seeing a significant surge in the export performance of fostered MSMEs, especially to regional markets in Southeast Asia and Australia,” he explained.
A digital economy observer, Dr. Sarah Wijaya from Gadjah Mada University, highlighted the program's importance. “The Local Product Acceleration Program is the backbone of Indonesia's digital economic transformation. By focusing on exports, this initiative not only creates jobs but also strengthens the national economic fundamentals amidst global market fluctuations,” she elaborated.
Sustainable Strategies and Innovation
Moving forward, Shopee and Kemendag plan to integrate further technology, including AI-driven data analytics to predict market trends and tailor MSME export strategies. Additionally, advanced mentoring programs and partnerships with international logistics providers will continue to be strengthened to ensure efficient and effective delivery of local products to various countries.
With this sustained support, the Local Product Acceleration Program is expected to become a successful example of how government and private sector collaboration can empower MSMEs, making them a key pillar of Indonesia's globally competitive digital economy in 2026 and beyond.
Frequently Asked Questions
1. What is the main goal of the Local Product Acceleration Program?
The program aims to enhance the competitiveness of Indonesian MSMEs, specifically in terms of export capability and global market access, through digital training and facilitation.
2. What is the target number of MSMEs for this program in 2026?
Shopee Indonesia and Kemendag aim to help 5 million MSMEs 'upgrade' and successfully enter export markets by the end of 2026.
3. How does this program assist MSMEs with exports?
The program provides training in product standardization, international certification, digital marketing strategies, cross-border logistics guidance, and direct access to export features on the Shopee platform.
